Cyclothymia. That’s the interesting new word of the day. Not to be confused with cholecystectomy, which is what I had last year.

Anyway, on my way out to purchase foodlike stuffness this eve, I passed by a number of posters advertising Virgin Mobile’s new “unlimited calls after 6:00 pm” plan, which is depicted on the poster by a large, attention-grabbing white “6” against a red background. Which is all very well and good, except that whoever put up the posters decided to arrange them in groups of three.

Think about it.

My preferred theory: a disgruntled poster-paster is deliberately messing with his corporatemeisters’ heads. More probable theory: a group of counter-culture adbusters got hold of the posters and did their thang with ‘em, using corporate advertising to twist the perceptions of passers-by.

Depressingly most likely theory: people just don’t think things through.

In any case, if it was deliberate, whoever did it is going to be mighty disappointed should the Mark turn out to be “616” after all.